I feel like the headline mis-states the actual case - and implies something that people believe but probably isn't true. Which is that it's better to found a company in a recession. I don't see any reason to beleive that, and it's certainly not the case for most companies.

The obvious thing though is that the only really important things are: Are you reliant on discretionary consumer spending, and are you dependent on investment capital. If either of those two things are true you're going to have a tough time during a recession.