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Apparently they used to do that. Here are people demonstrating the safety of seatbelts by crashing their car https://www.youtube.com/watch?v=GWy0hHHECdM

I assume he was focused on doing the experiment he (and dozens of other people) lost sight of the consequences.

As we say in America: “Hold my beer.”

Edit: Or more charitably, they underestimated the consequences.

Pretty much the latter.

This wasn’t Jackass, it was a science programme and he was the resident engineer. In theory he knew what he was doing but underestimated the risks and paid the personal consequences.

"Hi, I'm Johnny Knoxville and this is crash test humans"