Hacker News Reader

I'm relieved this is the second-to-the-top parent comment.

They literally did an eye gaze study showing that just about no one saw the logo (and even fewer read it), yet their conclusion is some emotional fugazi.

View on HN

Yes - if I'm interpreting that rapidly-changing GIF correctly, where previously people were drawn to the brand name now their eyes focused on "100% Orange" ... which completely commoditizes the contents.

"I couldn't find the stuff we normally get, so I bought this one because it was cheaper".

Yeah, scanning a shelf, I would assume that the redesigned package was one of those internal brands with very generic package design.

This was absolutely my impression too. "One is Tropicana, the other is the slightly upscale store brand."

It's not made very clear in the article, but the eye tracking study was not done by Tropicana, but after-the-fact by an eye tracking company.

Reply on news.ycombinator.com