Efficiency kills jobs. But what people want is not jobs: they want revenue, then something giving them a sense of self-worth. The latter can be provided by better means than through artificially wasteful jobs.

Moreover, as he notices, the balance of power is between the owners of the means of productions, and "normal people" who can decide to riot. This balance can be altered by changing people's willingness to riot, and/or by making their riotous actions more efficient.

Don't forget that value is created through the enjoyment of useful things: if you produce useful stuff, but for some reason nobody enjoys them, you have not created any wealth. So if you produce stuff to be enjoyed by the plebe, this plebe have as much power on it as you do, although they have a harder time organizing and exploiting their share of power.

I'd like to insist on the legitimacy of people's ability to revolt, or at least on why it's no less legitimate than shareholders' "property rights". Our social definition of property rights is arbitrary; according to "natural law", you're only the owner of what you can defend, by force if necessary. If your ownership is defended by the state's police, i.e. by the people, it is ultimately the people's property, and you have rights on it only because the people decided to grant you these rights.