Don't forget they're getting sued by a large customer of theirs too, claiming their solution doesn't deliver what was promised: https://www.pymnts.com/legal/2022/authentic-brands-sues-bolt...
Our marketing team wanted to move everything to Shopify, and then I asked them to do a cost-benefit analysis compared to the 0% we pay with our current setup (plus Stripe fees).
When the estimate came back in the hundreds of thousands of dollars more per year, I took the opportunity to lecture them on rent-seeking and middleman evaporation of profits that these software startups/businesses capture silently from organizations who just don't do the math.