This has been going on for decades in Asia (which is why Chinese students cheat so much), and now America is finally here as well.
Academics like to wax poetic about how students are "only cheating themselves" and "losing out on the educational opportunities", but the reality is much more mercenary and down-to-earth: Either you pass this hurdle by hook or by crook, or you spend the rest of your life flipping burgers. It's not a hard choice.
Once you have the piece of paper (regardless of how you got it), you're in the club. So the goal is to obtain that piece of paper by any means necessary.