The reality is, if you bring an action, the worst case outcome is basically: You lose. Yup, losing sucks. But... that's it. It's not going to trash your credit record, cause your significant other to leave, get you held back a grade, result in being grounded, kill your job (barring bring arbitration against your employer, of course, even if law forbids it), etc. etc. Your brain may incorrectly assess the stakes as being far higher than they are because of the form of the matter. You may need to consciously control those patterns.
But if you want to be able to hold companies accountable, this is a big tool in your belt and if more people used it we'd probably see companies being less bold in screwing their customers over. It's a losing proposition for them from the moment you file. I certainly don't encourage frivolous filings, but by all means, when it isn't frivolous, think of it as a pro-social, pro-consumer action that you can take to bring companies to task and in at least in some small way represent other consumers who they probably screwed over too, but don't have the wherewithal to file arbitrations of their own.