The only issue I have with "branded" stuff, like EA (which sounds awesome. Five Stars would eat there again), is that it often establishes a "metric," that is then used to "measure" others (and usually, find them wanting). This happens in pretty much every human endeavor. The urge to be better than others is powerful, and many people dedicate enormous resources to being "better than."

I've been involved with an outfit for my entire adult life, that has, as a Core Principle, "You must give it away to keep it."

It's kind of a "pass/fail" test. If we pass, we keep breathing. If we fail, we die twitching, so there's definitely a measure of self-interest, involved.

That said, some pretty amazing stuff gets done, with almost no fanfare, and we don't bother shaming each other with metrics.