A whole lot of the interesting applications are non-monetary-- proving that a record was produced and made available before a certain time and has not been tampered with since.
As a world economy, we spend like $100B/year on notarizing things and related kinds of non-repudiation record keeping. If it was really cheap, we'd do much more. And a big fraction of this could be done cheaper and with a higher agree of assurance by distributed ledgers than notaries.