Eg., I was telling a middle aged person (50 years) about password managers and were unable to grasp the idea of it. 'Why would you store passwords in cloud based password manager from a company I have never heard of, just type a password and write it down on your diary (OS notes app) or just store it in chrome. I trust google (chrome) to keep my passwords safe rather than with some sketchy company I have never heard of (the sketchy company if one of the most reputable cloud based password management company).