Nice try, Chris Kempczinski.
So, the company can also be Amazon. For example, fraudulent listings on Amazon (thus less customer satisfaction). Have a scam report button and impose quality control on listings.
It seems to me that McDonalds has a pretty solid market fit already, I’m not sure that it would be wise to go on an upmarket wild goose chase.
For an exercise like this it would be more interesting to hear what steps you would take as a CEO to discover what you need to do. Going in with nothing but preconceived notions is a recipe for disaster.