I agree. Each entity pulling its material so it can launch it on its own platform (recent example: Paramount Plus), is ridiculous. 10 different streaming services, a good £80+ a month. Each with its own app that has a different look & feel and navigation.

May as well just go back to the 1 provider model (cable/sat). At least you’ve only got 1 EPG etc to deal with.

I’ll add that this fragmentation also encourages piracy.

There’s a great business opportunity for a startup of they can strike deals with all streaming services & offer a single view/epg/site that presents all of the services you’re subscribed to in a single consistent way.