I mean, it certainly makes it easier to try and hire if you're paying 40% less than Coinbase (at least as of mid-2020)※.
※ - Kraken offer was 120K USD with no room to negotiate, Coinbase pre-offer was ~170K base + ~30K options/year + bonus.
Edit: forgot to mention the weird interview process where they had the interviewee video on, but the interviewers were audio only. Hopefully that has changed since then.