I actually don't. I keep seeing these meme constantly repeated and I actually made a list of unattractive males... and they, mostly, have never had luck with relationship. Physical attractiveness is very important, whatever the consensus du jour say about it.
It's amazing how your mindset can make the world look completely different. That mindset also makes you completely unattractive to women. It's a self-fulfilling prophecy. The information is out there to help, if you want it. The short version is to socialise more and think less.
At no point have I heard multiple women say they are falling head over heels for a man due to his personality alone. Almost always - the man is physically attractive to them as well.