My wife ran a small business for awhile that catered to local customers only (i.e. not an online business, products didn't ship through the mail. She added a contact us type form which submitted to google forms as a quick alternate to phone calls for prospective clients. It was used almost exclusively by people trying to sell her things from overseas.
She wasn't even running ads or anything online, so how they ever found the website in the first place, I have no idea.