The moon isn't too rich in breathtaking views and beautiful flora and fauna... not to mention the lack of oxygen :P
http://en.wikipedia.org/wiki/Space_habitat
Freespace also can offer low data latency -- low-enough even for realistic telepresence (e.g. sub 400 ms) (http://www.google.com/search?q=%22400+ms%22+conversation+lat...).
The moon probably would not be very popular, except for mining crews.