Have to agree with Neutronicus here. The prevailing example would be the "But I'll never get into med school/law school if you don't raise my B+ to an A-" argument which I hear at least three times a semester.
This gives us two solutions. First, is to convince naive kids that it's OK to be something other than a lawyer or doctor. Seriously, any students reading this comment, pay attention: There are plenty of other wonderful (and lucrative) professions in the world. If you genuinely care about medicine or law, you should certainly pursue those degrees. But if you're only concerned with career earnings and/or prestige, well, I have plenty of out-of-work lawyer friends.
Second, the academic industry (and it is an industry) needs to place less emphasis on grading and more on education.
I can hear the objections now: "Wait... you mean schools don't emphasize education?" Sigh... we'll save that for another discussion.