Non-organic vineyards in our area had barren earth or gravel under the stalks as they used weedkillers regularly. In contrast, we practiced “turf flipping” where we would, with clever machine and hard work, turn the soil over to smother weeds. The soil was alive and rich with the longest earthworms I’ve ever seen. This took incomparably more time than spraying chemicals but we believed in the mission. And the extra money from labeling it organic didn’t come close to covering the extra effort.
In some cases at least, the label means something.