At least in the US, my lay-intuition is that you wouldn't see much of a difference between average Americans between urban, suburban, and rural settings. That's perhaps worth testing, but I think the much more interesting test would be between wealth and class groups.
(Again, wild speculation: it's easy to imagine that most gut biota don't care about the difference between dollar-store knockoff sodas and brand-name sodas, but definitely do care about $14 free-range, organic eggs.)