Good move. Nothing against vegan ‘meat’, but simply call it what it really is.
There is no confusing them, everyone knows what they are, meat eaters and non meat eaters alike.
It describes the product, not that it contains meat, yes vegan 'meat' would be a bit of a silly description, but vegan burger, vegan sausage, vegan nugget is not for example, that is all that needs to be used and it's clear for everyone, start calling them vegan discs or vegan tubes and it's just strange.