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>(even though the Altima and Maxima were excellent cars)

why advertise for them for free?

I think he's implying that his boycott imposed a cost on him, and therefore had more meaning, because had they behaved differently, he would have liked to have owned a Nissan.

I understand that, but he regrets that his decision could not be more influential.

Which is severely undermined by the claim that Nissan makes great cars

Especially when considering the person making the claim has an implied incentive to hate the cars. He's making a genuine claim that "I want to hate their cars but I cant"

which is fantastic advertising for Nissan.

Exactly. I'm 6'5" and Nissan made cars with much more headroom than Honda or Toyota.

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