Why would they intentionally sabotage their profits? They're acting in the interest of the company. Any concern for the user stops at the doors of the PR department.
They're doing their best to fight off governments from snooping around in their business, but ultimately this will require regulation if we ever want it to stop.
It's just a shame that governments are kind of interested in the same data these companies have, so there's really no incentive for anyone to change things.
We're living in Orwellian times.