It's the same with Apple's M1. I don't know anyone who is using it. People need obscure x64 instructions and CUDA. And that means you buy AMD CPU + NVIDIA GPU as the cheapest high-performance combination.
Also, I expect that the 5nm process is responsible for a large part of the power savings in the M1. So I would expect an AMD CPU on TSMCs 5nm to be pretty close in terms of performance per watt. It's just that the mainstream market isn't willing to pay the premium price for 5nm yet. So AMD produces "good enough" at a price that people are happy to pay, which means they need to hold off on going 5nm for now.