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Comment by pjmlp | Hacker News Reader

Given that whatever Apple has is not going into 80% of the desktop market, 60% of the mobile market, 100% of game consoles, or 100% of the server market, it matters much less than some Apple afficionados make out of it.

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When Apple can make a game console for half the price with the same GPU power as the competition, which is something that could happen in ten years, Microsoft and PlayStation are going to sweat and pay very close attention to what Apple is doing.

Does Apple make anything at half the price of a competitor? Nothing is impossible in the future but past behavior indicates that an Apple console would likely not be "half the price". Also, Apple has sometimes been considered a "luxury" brand in tech, and that probably also means it's unlikely to push a reduced price console without diluting the brand or their image.

If they make it for half the price, they won't sell it at that price. They'll make sure to make a hefty margin on every console sold. Realistically, Apple will stop putting old phone chips in its TV box, and they'll start putting the more recent chips with good GPUs.

Good luck with that. Remember Pippin.

How can the Pippin relate to any future console endeavour of Apple? I can't think of any piece of tech, or employee, who was there when the Pippin was released.

Lack of understanding of game development culture.

You can also look into Apple Arcade on Apple TV to see how current culture plays out.

Their golden eggs for game developers is the iOS, thanks market share on mobile platforms.

Don't mix that with living room culture from consumers and content providers.

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