When Apple can make a game console for half the price with the same GPU power as the competition, which is something that could happen in ten years, Microsoft and PlayStation are going to sweat and pay very close attention to what Apple is doing.
You can also look into Apple Arcade on Apple TV to see how current culture plays out.
Their golden eggs for game developers is the iOS, thanks market share on mobile platforms.
Don't mix that with living room culture from consumers and content providers.