How often do you change brush heads? They are quite expensive at $15/piece.
The main thing is that you do not need to brush with any friction. You just move the brush gently over your teeth, so they barely wear.
For me this is also why I like it. With traditional hand brushes, I'd wear them out in 3 months or so. In hindsight this was a clear indicator that I was pushing way to hard on them.