Yeah, I think this is more like the Cambridge Analytica situation.
Namely, CA didn't resell the data or give it to an ad agency.
[1]: https://web.archive.org/web/20180329131546/https://developer...
Did they misuse the collected data? Sure. But people granted access to that data knowingly. This wasn't really an attack in my view.
Facebook wasn’t really complicit and definitely didn’t sell/give away any data.