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> If a SSD intentionally dumped data and self destructed at a set time, that would be disastrous for the brand.

Other than "intentionally" (which we cannot know and makes no difference to whether you lose your data or not) that is literally what these SSDs are doing, and no SSD brand has been destroyed over it.

You are not a used car afficionado?

'This insulation prematurely disintegrates under normal use causing the wires it is designed to protect and insulate, to short causing many problems.'

http://www.mercedesdefects.com/2008/04/wire-harness-defect.h...

What more could a manufacturer do to be "disastrous for the brand" than literally build an ssd that stops working after 40kh? Because this does not seem to qualify for you