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I wasn't particularly impressed when I got my new 4 series and had to pay £20 or something like that for auto-highbeams, even if it is a one off.

I can sort of understand a subscription for the speed camera data, although its a bit cheap, but for the lights it seemed mad.

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20 quid plus minus on the sticker price doesn’t matter at all.

20 quid after the purchase is quite an annoyance.

Why didn’t they just add it to the sticker price and everyone would have been happier.

Yeah that was my general feeling. I'm paying upwards of £40k for the car and the first day I press a button and get told I can "buy" the feature, not a good experience.

There's a department for vehicle add on services at BMW, they have to have their own turnover.

Dealer options have been around for a long time, but usually the equipment isn't already fitted to the car, the dealer has to add it. I think that's why this approach feels so inauthentic. Your car has the equipment, but you're not allowed to use it, even though it's there, and you own it...

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