I'm sorry. I must be dense. I still don't understand what IronSource does. I thought, from the name, that it was like Perforce, but that is obviously not correct.
I'm sorry. I must be dense. I still don't understand what IronSource does. I thought, from the name, that it was like Perforce, but that is obviously not correct.
In addition they have their own ad network, and a game publishing studio https://supersonic.com/
They recently also ventured into the App Analytics space.
The ads they served were absolute bottom of the barrel awful, no legitimate brands, not even like clash of clans or anything - half their 'offers' were lockscreen ad APKs that installed themselves as unremovable device administrators that would kill play store and settings if you tried to open them.
If you played F2P games, mobile games, korean free MMOs probably starting from a few years ago, maybe half a decade ago, you will likely eventually remember SupersonicAds, Peanutlabs, Tapjoy (also purchased by ironsource), Matomy.
Tapjoy (now IS) would not pay out even after you installed the shitware: https://www.ftc.gov/news-events/news/press-releases/2021/01/...
SupersonicAds would collect IMEI, ESN, etc as long as they could https://www.ftc.gov/system/files/documents/public_events/122... + wrote code bad enough and delivered their loaders over plaintext http to the point that google play was blocking apps including their sdk at one point
That being said .. many Mobile game ads are .. questionable.. but work for the publishers because you can trust humans to do shitty things. Check out https://www.reddit.com/r/shittymobilegameads/
I now know what they do, thanks to these comments, but that blurb I quoted is almost the Platonic Ideal for "Marketing Dross," and tells me exactly nothing, in many words.
>If you don’t know ironSource, they bring a proven record of helping creators [...] bringing apps and user experiences to life. ironSource’s suite of tools and solutions provides [...] apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses.
I'd probably say something like "IronSource provides infrastructure to help game distributors make money off ads and measure the way their games are used."
Maybe also followed by "And they will make us FREAKIN' RICH!"
They will support all ad providers and auto-switch between them based on inventory/rates. (Ad Mediation)
They have other related services such as analytics, which Unity themselves have anyway.
Every time