Years ago I was walking with my wife and parents along a path/boardwalk across a marsh to the beach on Cape Cod, MA. At the top of the platform where the wooden stairs went up the dune and onto the beach there were three people standing, one holding a sun shade. We just walked past them, but my Mom chatted them up briefly. Apparently they were doing a photo shoot for a J. Crew catalog, but I never would have guessed that since they just worked around us.