While other treat bitcoin as an investment, I treat it as a way to send money without getting censored and without supporting PayPal and VISA/MasterCard. It’s an idealistic thing (which is probably the reason why I only pay products worth 100-200$/month in BTC. I obviously don’t pay my rent, my car etc in BTC).
For me it’s just an alternative to cash, which I also use for smaller purchases — cash is „gelebte Freiheit“.
Honestly, I’d also prefer to use GNU Taler instead of bitcoin, but unfortunately GNU Taler never gained any traction.