The project manager's primary job is to keep the client happy, so they tend to overpromise. Which is weird, because (especially in Web design) they client was more or less happy with the limited set of functionality that Facebook gives them. They don't endlessly complain to Zuckerberg that their business's page is slathered in Facebook Blue, but if the Web site's buttons aren't the precise shade of mauve that matches their CMYK offset press business cards, they pitch an unholy fit.