Not to country folk—kids ride in the bed. Or crammed in the middle if there aren't too many of them and they're still fairly small and you're lucky enough to still have a bench seat.
Doesn't work for suburbanites with trucks, though.
Edit: The ride really wasn't so bad, but it wasn't exactly comfortable, and it was a bit awkward. I recommend riding in a factory installed seat with a seat belt. For safety.
Have one partner drive a sedan/wagon with the kids and another partner haul. A lot more economical too.
In addition you do not need to waste gas if either capability goes unused and the mileage of transporting people won't depreciate the more expensive truck faster.
Huh? Show me a single sedan with the rear seat legroom of an F150? Heck, how many come within six inches of having that kind of legroom?
No wonder you think pickups aren't for carrying a family around.
Edit - I would have considered a Santa Cruz or Maverick, had they been available when I bought the RL. But, they're beds are smaller yet and one of the big selling points of the RL was the under-bed trunk, which is massive (about the same as the trunk on my wife's BMW).
I finally saw a Santa Cruz in person - the bed is quite a bit higher than I was expecting; then again that's how they get the storage :p
My trunk always contains a small toolbox, bicycle pump, electric SUP pump, several camp chairs and a folding table, PFDs, SUP/kayak paddles, water shoes/flip-flops, tie-downs, and some other odds/ends, with room to spare.