But Amazon has essentially built a magic portal that can instantly swap your money for anything they sell. Do you realize how much money someone can spend in 1 minute while sitting in a comfy chair with the Kindle? There's a huge list of "things people want" in Amazon's electronic goods inventory, even more in their real goods inventory, and they already have your credit card info ready for you to use.
Have you thought about what pages gain the most from the Silk browser? That's right, Amazon detail pages. You'll be able to browse amazon.com faster than ever before, and buy even more things.
Disclaimer: I worked at Amazon until October (and hold stock), but I am not revealing (or aware of) any confidential information regarding the Fire.