The average person is simply not going to be savvy enough - nor have the wherewithal in a life trying to stay above poverty - to steel themselves against all of the advertising and pressures and manipulations that the crypto crowd - the vested interests and ultrabillionaire VCs are bringing to bare.
When suddenly every magazine in the gas station, commercial on tv, or major influential figure you look up to (or are aware of) is talking about this obvious grand new investment for the average man, when people you trust in your social circles are bringing this all to you with continual pressure at all angles as the solution to your honestly miserable day to day, and your 9-6 retail job with an hour commute is filled with coworkers telling you about their success with this golden ticket and billboards after billboards normalizing the stuff - well, it's reasonable that the average person would bow to such systemic and overwhelming and hyperoptimized systemic, social and psychological pressure.