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Sometimes they are not even available from Apple at launch.

I found it pretty ridiculous that at Apple's most recent event they announced a product (the M2) that not only wasn't available for purchase, but that couldn't even be pre-ordered.

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This is perhaps ridiculous but not at all uncommon. iPhones are never available for order at the events where they are announced. Sometimes computers are, but not ones in high demand. A slight delay makes sense for fairness (everyone knows when they’ll be available for order and can try simultaneously), but this is the first time I can remember them saying “next month” as the time when they’d be available and ready for preorder.

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