Isn’t that what he writes in the second to last paragraph?

> But one of the most bizarre aspects here is it doesn’t actually matter how aware that person is of what they’re doing. The concept of a “genius mastermind” is itself outdated, because it assumes that someone needs to be in control. The shameless person is simply a host for a set of ideas, which, like any virus, will continue to propagate as long as there are willing hosts to receive it.