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Microsoft is also good at upselling Azure through existing customer relationships, and almost every company is a Microsoft customer.

Sales also just isn't in Googles DNA.

It's an uphill battle for Google.

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AWS was actually able to add enterprise sales after realizing it needed to. Not clearly Google has done nearly as good a job.

Google has a cash cow and isn't hungry. Their employees can half-arse the rest of their business and still be confident they'll get paid at the end of the week. Amazon's retail arm bled when AWS was started, and still bleeds. Success is a matter of urgency.

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