I mostly agree with you here.

The other big thing is that Zuckerberg is really good at seeing the business value in other people's ideas. He chases financial value by copying what other companies do.

Instead companies like Amazon and Apple are obsessed with generating real world value for the customers and let financial value follow.

Without a doubt Zuck sets the business culture, people that think like him and solve the problems he sees get rewarded. This has a massive trickle down component to the entire org.