I could see websites coming back (I mean like the way people used to actually browse websites instead of social media). The problem with websites at the moment is discoverability. Google's SEO is a major roadblock to this at the moment. A way around it might be a "web of discoverability", with meaningful, relevant links on each website curated by the site owners themselves. At the moment, this seems to be a void filled by ads, which is a sort of tragedy of the commons.