> Instead companies like Amazon and Apple are obsessed with generating real world value for the customers and let financial value follow.

While I would argue that even Apple is mostly about execution not innovation (many of Apple innovations had been around for a while, but apple took execution to a different level), but Amazon?! What are the big Amazon innovations? The one click checkout? Having pushed selling books online (arguably failing to become profitable for a long time)? I would say amazon is of all these companies the example which shows that you don't need to innovate anything as long as you have enough finances to push massively into any market you want.