> In a world where US culture basically shapes the design of the tech products and social media we all use, this scares me.

This is a key point. Today we are all so progressively aware of "cultural hegemony" and wallow in the shame of colonialism. But we don't see its new and more powerful forms.

The prevalence of digital technology means that companies like Apple and Google imposing their values is a real problem. And let's be clear, these are often very parochial values.

It could be said that Europe's digital split with US is only about things like privacy and data control on the surface. Underneath are more subtle cultural forces at play.