March 9th, 2022: “Human Rights Campaign Refuses Money from Disney Until Meaningful Action is Taken to Combat Florida’s “Don’t Say Gay or Trans” Bill”[2]
March 11th, 2022: “Disney pauses political donations in Florida, CEO Chapek apologizes for silence over ‘Don’t Say Gay’ bill”[3]
I don’t think it’s the first time, either. Not for them nor other big names[4]. I wouldn’t find it unreasonable to believe they’re being opportunistic.
[1]: https://www.indiewire.com/2022/03/disney-fund-dont-say-gay-s...
[2]: https://www.hrc.org/press-releases/human-rights-campaign-ref...
[3]: https://www.cnbc.com/2022/03/11/disney-pauses-political-dona...