> Cooking has become a very weird thing - people both overrate its difficulty and complexity to the point of phobia

This is very astute and I think things like this app are probably actually counterproductive for this reason--if we imply learning to cook is comparable to learning a _language_ in its complexity you're only going to make people more wary. Really all you need to do is buy ingredients and follow a recipe; now you're cooking! It isn't that hard.

As you say, the real learning process of cooking involves making things, getting a sense for what works, what you like, and iterating, and you can't really get this from an app, or videos, or whatever.