- released Apple Watch
- all displays are Retina. (As far as I can tell by looking at all the monitors from other companies in an electronics store, they all still think that 96-dpi is acceptable)
- Apple displays have a much wider color gamut (I suspect the largest in the industry, but don't know)
- Apple Silicon (as you mentioned)
- AirPods, which people seem to really love
- continuously improved cameras on iPhones; no comparison between the current camera(s) and the iPhone 5 from 2012.
- Touch Bar (might or might not like it, but it is innovative)
- new, thin keyboard design (turned out not to be a good design, but it was innovative)
- integration between iOS/macOS: use your iPad as a monitor, handoff calls between phone and computer, shared copy/paste, etc.
- macOS can now run iOS apps
- Rosetta 2: invisible translation of x86 code that even runs faster than on their most recent native Intel laptops
- privacy as a feature (arguably innovative, but compared to what everyone else is doing it is...)
There's not so many new-category-defining innovations, but Apple have hardly been sitting on their hands.