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Happening in so many Indian startups right now. They lived off VC money for a decade with no profits in sight. Now they’re trying to monetize their users and finding out that most won’t pay or can’t pay.

I've watched this happen too many times. Good companies destroyed.

Vercel is going down this path now.

Interesting, they have 50? 60? open jobs: https://vercel.com/careers - I think that's a lot?

Gatsby to maybe?

Yeah I think Netlify and Shopify, too. A shame.

Shopify is a public company. I think their pressures are different, brought upon by a whole new senior management team who are very poor at their jobs.