For example, copper is used for water pipes. But we also have steel and plastic pipes.
Copper is also used for wiring and electrical conductors - but we can redesign circuits to use higher voltages (double the voltage needs only one quarter of the copper). Or, we can switch to aluminium for wiring, which is also a good conductor.
Plenty of users are already economical with copper. For example, have you noticed that if you buy a USB cable that's 1 meter it is less than half the price of a 2 meter cable? Don't you think that's odd, because presumably there is a fixed labour+materials cost for the connectors, and a per-meter cost for the cable itself? No... The USB specification requires a specific wire resistance, which means longer wires must also be thicker (more copper) to meet that spec. Lately, very cost sensitive USB wires have moved to aluminium conductors.
There is talk of electric cars with 800 volt (vs 400 volt) battery systems... The main reason to switch is to reduce the cost of copper wires and motor coils.