In my mind, the main eras of content on the internet look something like this:
Epoch 1: Pure, unblemished user generated content. Message boards and forums rule.
Epoch 2: More user generated content + a healthy mix of recycled user generated content. e.g. Reddit.
Epoch 3 (Now): Fake user generated content (limits to how much because humans still have to generate it). e.g. Amazon reviews, Cambridge Analytica.
Epoch 4: Advanced generative models means (essentially) zero friction for creating picture and text content. GPT3, Dalle-2.
Epoch 5: Generative models for videos, game over.
IMO, the future of the internet feels like a totally disastrous (un)reality. If addictive content recommended by the likes of TikTok has proven anything, it's that users ultimately don't care _what_ the content is, as long as it keeps their attention. It doesn't matter if it comes from a human or a machine. The difference is that in a world where the marginal cost of generating content is essentially zero, that content can and will be created and manipulated by large malicious actors to sway public opinion.
The Dead Internet Theory will fast become reality. This terrifies me.
[1] https://www.theatlantic.com/technology/archive/2021/08/dead-...