I wish someone would explain in simple terms what a demand-side platform is. If you are assumed to be fluent in ad business speak to work in the technology field that is kind of a depressing commentary.
There are also supply-side platforms (SSP) where media companies sell space to advertisers. In this case the ad inventory is already there on the platform looking for places to get deployed.
Can you give examples of each?
Thanks.
The stack can get a bit convoluted.
If you want a high signal overview to various components of the ecosystem, I often point people to the Jounce "little black book" series as I find it does a decent job of summarizing the components and their use, as well as how data flows between and within them.
Google search is a place where ads shown along with Search results.
Do you have a credible basis for this, or is this pure conjecture?
My understanding from reading the Wikipedia article[1] is that it’s a marketing-specific suite for analytics and competitive ad-buying. As a layperson, I’m understanding it as something like a bidding system for ad space, combined with analytics specifically tailored to that, and designed to be highly interactive/fast paced. Or, a private stock exchange/poker table where the stakes are ad-viewing eyeballs/equivalent.